Let's work together.

I work with brands to identify opportunities for meaningful growth, bridge divides, and reach new audiences. Here’s how we can partner:

Fractional CMO: I work with companies as an extension of their team, coming on as an interim head of marketing and working side-by-side with the Publisher, Chief Commercial Officer, or CEO.

ReImagine: I jump in for a 6-8 week sprint to reimagine your brand strategy, a campaign concept, positioning, and to get you ready for a (re) launch.

Advisory: I work with journalist-led media companies and non-profit newsrooms to advise on growth strategy.

Recent Case Studies:

I pivoted New Stand from a retail company into a B2B experiential company — leading their brand refresh, building their first content-led B2B marketing team, and developing their events product. The result? 166% increase m/m in MQLs, 200+% growth in digital traffic, and a strategic revenue-generating partnership with Brookfield to pop-up across 10 NYC lobbies.

I transformed Morning Brew from a loved daily newsletter into an iconic media brand — reimagining their public narrative, creating a brand strategy driven by growth, and driving over 20% of their revenue pipeline through B2B.

I overhauled the entire business side of the Boston Globe’s marketing and repositioned their integrated marketing operation which led to strategic partnerships with Fenway Strategies and 6+ figure deals with national advertisers.

I rebuilt The New Republic on the consumer side and the B2B side — winning deals with a new set of advertisers, driving 70%+ of their entire revenue pipeline, and bringing the brand to a larger, younger, more diverse audience.