Nice to meet you.
I am an acclaimed public speaker, a marketing / PR strategist, and the CEO & Founder of Tactile, a brand strategy and communications consultancy on a mission to support as many companies led by underrepresented founders as possible.
Keynotes:
Tactile's Launch Party, Center for Social Innocation, June 2016
Sarah Lawrence College, SLCeeds Program, May 2016
Digital Marketing, General Assembly, Spring 2016 Semester
The Power of Visual Storytelling, NewsCred & Getty Images, Fall 2015
Panel discussions:
Your Brand and the Side Hustle, Blender, April 16, 2017
Skyword Conference, Brand Storytelling: What Media Veterans Say About the Future of Content Marketing, 2016
Self-publishing Culture, The Hole Gallery, 2014
Workshops:
Content Marketing for Startups, Work Bench, Fall 2015
Opening Remarks and/or Closing Remarks
The Next Frontier of Climate Change, Newseum, July 2015
Brand Editors Breakfast, New Republic, October 2015
Guest Curator Program Launch, AOL & Tumblr, 2013
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Before I launched Tactile, I was the VP of Marketing & Communications for The New Republic. While I was at TNR, I oversaw brand strategy, communications, revenue marketing, and audience development. Prior to TNR, I led brand marketing for the Guardian and led brand marketing for NewsCred. Before that, I led the AOL Artists program at AOL, where I created a network of 110 emerging artists and commissioned digital art for the AOL brand and for advertisers. While there, I also was the brand manager across all of their media properties (from Huffpost and TechCrunch, to StyleList and MAKERS.)
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In my career, I have done creative strategy for brands like Casper, SquareSpace, Ben & Jerry's, Hearst, Amex, WeWork, and more. My agency has worked with brands including Argent, Dripkit, Fabled, Par en Per, Cycles & Sex, The Collective (of Us), Modernist Financial, and more.
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Before my career in marketing and media, I worked in the arts, curated pop-up shows, and made lots of things (I still sometimes do that too.)
Say Hi!
erika@wearetactile.com
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